CORE CHANNELS:
Paid search
PLANNING:
Campaign strategy · Budget management
INSIGHTS:
Data analysis & reporting · Budget management
Dora Larsen
about.
Dora Larsen create comfortable and fun lingerie, best known for its bold colour palettes and modern design, was preparing for a US launch and needed support scaling their Paid Search, driving growth and reaching new audiences.
the work.
Previous agencies struggled to deliver, lacking a strong grasp of the brand’s luxury positioning and target audience. To achieve rapid growth and a successful US launch, the team needed a partner with the Paid Search expertise to acquire new customers and scale effectively, while also overcoming Google ad restrictions around lingerie imagery.
Results
Performance Marketing
Paid activity generated 4.2 million impressions, driving a 108% increase in new users and a 101% uplift in transactions. Revenue rose by 22% during the campaign period.
