CORE CHANNELS:
Paid search
PLANNING:
Campaign strategy · Budget management
INSIGHTS:
Data analysis & reporting · Budget management
Glasette
about.
Glassette is a homewares marketplace redefining the industry by bringing together the UK’s best independent brands in one accessible space, created to democratise a traditionally exclusive market. While their vision and curation set them apart, the team needed specialist support in digital marketing to launch paid channels across their wide product range.
the work.
The team had limited digital expertise, with no clear forecast, budget allocation, or KPI framework to guide new customer acquisition. Without a comprehensive plan for launching paid channels, key opportunities were left untapped, restricting the brand’s ability to reach and engage its target audience effectively.
A key challenge was the brand’s huge product catalogue on Google Shopping. I introduced and managed Shopitimised, which streamlined feed optimisation and campaign management, ensuring we could scale efficiently while maintaining relevance and quality control across thousands of SKUs.
Results
Performance Marketing
The impact was clear. Paid Search and Shopping delivered 17.2 million impressions, driving an 89% drop in bounce rate and an 11% reduction in CPA. Over the same period, revenue and ROAS surged by 215%, proving the value of a structured approach and smart use of technology to unlock both growth and efficiency.
