CORE CHANNELS:
Paid ads
PLANNING:
Campaign strategy · Budget management
INSIGHTS:
Data analysis & reporting · Budget management
Haeckels
about.
Haeckels positions itself as both a champion of the natural world and a brand tackling community challenges with its ocean-first philosophy. Known globally for hand-harvested seaweed from Margate, they create innovative skincare products for all. While their design-driven aesthetic and community-first approach set them apart, they needed specialist guidance to strengthen their digital marketing, expand their channels, and connect with new audiences.
the work.
Haeckels had reached a point where sharper performance expertise was essential. Previous partners weren’t delivering the right strategies, and while the brand’s new site looked great, it lacked the UX required to convert. At the same time, they needed stronger support to scale and optimise paid channels.
Results
Performance Marketing
I managed the work end-to-end — building KPI-led forecasts and channel budgets, then launching and overseeing performance-driven paid strategies. The results came fast: within just 60 days, we cut spend by 19% while driving a 76% lift in ROAS, 42% revenue growth, 33% more purchases, and a 15% boost in conversion rate.
